SUMMARY

To understand more about the global takeover of pickleball, we spent a week at the courts to understand more about the interpersonal relationships of the players, both on and off the courts. This infographic serves as a piece of thought leadership research that may be released by an agency to reference as a subject matter expert.


The Team

Derek Martin (ST) + Chelsea Glowacki (ST)
(Initial observations)
Jade Chen (AD)
(Infographic Design)

My Role

Strategic Leadership
Infographic
Distilling Insights for Infographic
Court Visits
Categorizing Insights
Playing (and losing) Pickleball

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